A cheesy story

Deliciously Cheesy Puffs for Every SNACK LOVER

A young person sitting in a chair laughing and leaning back as a friend drops a Jax Puffed Curl into their mouth. They're also holding a bowl of Curls on their lap.

About

Our two flagship products, Jax the Puffed Curls and Jax Max Hot and Crunchy Puffs, are the perfect combination of cheesy goodness and satisfying crunch. Whether you're looking for a snack to satisfy your cravings or a crowd-pleasing treat for your next gathering, Jax has got you covered.

From a small kitchen experiment to a cheesy puff sensation.

Our journey began with a simple idea: to create the perfect cheesy snack for all ages. What started as a small kitchen experiment quickly turned into a cheesy puff sensation loved by 20-somethings and kids alike.

Young person with a surprised expression caught off-guard while carefully taking a bag of Jax Max Puffs off a shelf.
Two people laughing while having a tug-of-war across the table with some Jax Puffed Curls.
A couple of friends sitting at a table and laughing while taking polaroid style photos and eating Jax Puffs. Photos and Jax Puffs are strewn across the table.
A young person sitting in a chair laughing and leaning back as a friend drops a bunch of Jax Puffed Curls towards their mouth. They're also holding a bowl of Curls on their lap.
A young person holding three bags of Jax Puffs in their crossed arms. They are smiling with a Jax puff in their mouth, while multiple friends are reaching in from out of frame to grab the bags.
Three, Two, One...
Cheese
A young person holding three bags of Jax Puffs in their crossed arms. They are smiling with a Jax puff in their mouth, while multiple friends are reaching in from out of frame to grab the bags.
Two people laughing while having a tug-of-war across the table with some Jax Puffed Curls.
A couple of friends sitting at a table and laughing while taking polaroid style photos and eating Jax Puffs. Photos and Jax Puffs are strewn across the table.
Bag of Jax Puffed Curls.
"never thought I'd love a curl puffthis much, but here we are"
A bag of Jax Max and Jax Puffed Curls together
"never thought I'd love a curl puffthis much, but here we are"
A bag of Jax Max and Jax Puffed Curls together
"never thought I'd love a curl puffthis much, but here we are"
A bag of Jax Max and Jax Puffed Curls together
I've been eating those cheese curls for over 50 years and they are still the best.
"never thought I'd love a curl puffthis much, but here we are"
"never thought I'd love a curl puffthis much, but here we are"
A bag of Jax Max and Jax Puffed Curls together
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